Social Media
Social media refers to online platforms and tools that allow people to create, share, and interact with content and each other. These platforms facilitate communication, information sharing, and networking. Examples include Facebook, Instagram, Twitter, LinkedIn and YouTube. Social media enables users to post text, photos, videos, and other multimedia content, and engage with others through comments, likes, shares, and direct messaging.
Impact of Social Media in Business
Beyond personal use, social media is a powerful tool for businesses, organizations, and influencers. It allows them to reach large audiences, market products and services, engage with customers, build brand identity, and gather market insights. The interactive and real-time nature of social media makes it a key component in digital marketing and public relations strategies. Additionally, social media can be a platform for social activism, news dissemination, and community building.